Source: adapted from Rodrigue, J-P (2020) “The Distribution Network of Amazon: Analyzing the Footprint of Freight Digitalization”, Journal of Transport Geography, Vol. 88.
The fast delivery hubs operated by Amazon are called Prime Hubs. They are located within large metropolitan areas, usually where there is good access to the local transportation system. Prime Hubs are mainly of small size, with a median of 39,500 square feet, allowing for high demand items to be delivered within a 48 hours timeframe. They represent a trade-off between high market accessibility and its reduced delivery lead time with high rent costs. The footprint is therefore attributed to selected items having a high turnover rate, multiplying the distance reduction saving effect. Prime facilities are mainly co-located with delivery stations, Amazon Fresh and Amazon Pantry facilities, that have in common short lead times and access to central areas.